While some networking events may feel intimidating at first, mastering a few key networking techniques helps you become an effective networker capable of making meaningful connections. With so many networking events happening these days, you should be selective about which ones you attend. Focus on industry-specific events that align with your business goals and target audience. For example, a tech startup founder should consider going to conferences and meetups focused on the tech scene rather than generic business mixers. Before registering for an event, research who else is attending and what kinds of connections you hope to make.
Craft an elevator pitch
When meeting new people in a professional setting, you’ll need a clear, concise elevator pitch to explain who you are and what you do. A 30-second elevator pitch should include your name, company name, what your company does, and a memorable hook that makes you stand out. Prepare and practice your pitch, so you deliver it naturally when opportunities arise. Having a polished introduction will prevent you from rambling and make a great first impression.
Successful networking requires being proactive and initiating conversations, rather than waiting for others to approach you. Look for people standing alone who you can welcome into a conversation. Ask smart, open-ended questions that allow for more than a simple “yes” or “no” response. “What brings you here today?” and “Which industry trends are you paying attention to?” are examples of questions that get a dialogue going.
Listen and ask follow-up questions
Listen attentively to what the other person says and ask thoughtful follow-up questions to show genuine interest in them as an individual. People enjoy talking about themselves, so encourage that by giving them room to share while actively listening. Focus on building mutually beneficial relationships, not just exchanging business cards then moving on. Look for ways to offer something of value, whether it’s useful contacts, industry insights, or potential partnerships. Helping others succeed often results in references, referrals, and repeat encounters.
Collect contact information
Purposeful conversations are key but don’t forget to gather contact information from new connections. Get professional email addresses and LinkedIn profiles to follow up post-event. Jot down notes on the back of business cards to jog your memory about what you discussed. Be sure to connect within a day or two of the event while your conversations are still fresh. A personalized follow-up email referencing your chat makes a lasting impression.
Expand your network
Look for opportunities to expand your network outside of formal networking events. Join industry organizations and volunteer groups where you’ll meet like-minded professionals. Attend thought leadership events such as authors speaking about relevant scott biddle scotlynn books. Follow industry leaders on social media and interact with their content. These are all ways to nurture valuable connections that may benefit your business down the road.
While making new connections is important, staying in touch with existing contacts in your network is equally essential. Set reminders to have quick check-ins with connections at least once a quarter. Share relevant articles, celebrate successes, and look for ways to offer help. Keeping top of mind with previous colleagues will increase the likelihood that they will remember and refer you when an opportunity arises.
