When it comes to improving your website design, there’s no better people to ask than your users. These are the people who know your site better than you do, because they’re the ones who navigate it regularly. Even a one-time visitor to your site can have some great feedback based on their experience. This makes your users one of your most valuable resources if you want to take your site up a notch. Plus, you can take your user feedback straight to your Dundee web design agency for improvements. So, how do you survey your users effectively, to get high quality feedback?
Why Are Fruitful Conversations with Users Beneficial?
There are countless benefits to gathering user feedback on your web design, just like you would in any other part of your business. The best discussions with users will give you actionable feedback that you can use to implement new services on your site, or hand to a reputable web design agency to create a perfect finished product.
- The more you implement user suggestions, the more accessible and enjoyable to use your site becomes. This can boost your brand reputation, and up the chance that happy users will recommend your site to their friends and family.
- The more time users spend on your site, the more clicks your site gets, the higher you get pushed up in the search rankings. Keywords, backlinks, and blogs are all important, but there’s nothing like keeping users happy to help you rank highly.
- If you operate an eCommerce site, this means that existing customers get to benefit, and new customers too. If a lead comes to your site, you’ll be far more likely to convert them with pristine web design.
How You Can Find Out what to Improve…
So now you know why listening to your users is important, how do you go about collecting feedback? There are two main ways you can do this, by listening to customers voiced opinions, or by studying their data.
- The first option entails surveying your users. With this method, you’ll first need to decide what kinds of users you want to survey. If you want to get feedback from your regular users, perhaps you can send a questionnaire through your mailing list. If you want to survey one-time users, it can be a little more tricky to get in contact with them for their opinions…
- Your site data provides the perfect look into how every single user on your site is using it. Your web design agency should be able to direct you to the statistics your site provider or tracking code is offering, such as how many views you have on each page. But you’ll have to dig a little deeper to get some actionable feedback. Looking at how long users stayed on each page is helpful to know which parts of your site you should improve. If your overall user time is very low, you might like to think about adding video to your site, or running a blog.
Of course, the best option is to use feedback gained from both of these methods. That way you’ll know how to please your existing users, and how to keep one-time users coming back for more.
